Drawing Windows Users to the Mac? There’s an App for That.

By Timothy Timothy | Posted at 12:23

The concept of an “app store” in which normal, everyday people easily download applications for their devices vaulted to the public consciousness two and a half years ago with Apple’s iPhone App Store. The store shook up the way people view and use mobile phones. The Mac App Store announced on Wednesday appears poised to be just as big of a seismic shift. This is not an attempt to simply make a little revenue on Mac software sales; it is Apple’s plan to translate iPhone and iPad momentum into a full-fledged attack on Microsoft’s Windows stronghold.

A few “app stores” – the Nintendo WiiWare store comes to mind – existed before Apple’s, but the iPhone app store captured the imagination of people for two reasons. First, it made unheard of independent developers suddenly able to reach large audiences without proportionally large marketing budgets. Second, it brought to the mainstream the idea of adding apps to a platform most people did not consider getting them for: phones.

Platforms such as Symbian and Palm OS had long offered a variety of apps, but finding and installing them was not the sort of thing most “average” people did – certainly not on a regular basis! The process could be confusing, there were the usual issues of finding trusted sources and so on. Apple’s App Store solved those problems by making “installing apps” something people did for fun because it was easy and safe.

SOURCE: Apple, Inc.

People are used to the idea of installing software on a computer: office suites, games, instant messaging clients and so on. Yet, the differences between smart phone and computer software installation are not as great as one might assume. When working as a consultant for people, I have often found that many are scared to install software. Some people just live with whatever their computer manufacturer deigned to pre-install, while others try to install programs but have encountered enough problems to be… resistant to installing too much.

In any kind of software installation situation, of course, malware looms large as a real reason for trepidation. Sure, if I go to the store and buy a package I may be safe enough, but what if I need an app right now and so I decide to Google for it? Can I really trust that perfect-for-the-task app beckoning at me?

As to updating what software people do install to keep it secure? Forget about it.

Move beyond the confident power users and it is not hard to find many people who are now in a situation where they feel safe loading up their phones with apps, but would not think about doing so without help on their computers.

By applying the basic concepts of the successful iOS App Stores people are already familiar with, Apple wipes away every one of these reasons why people dread the idea of getting applications for a computer.

This is new ground for the desktop computer world. Sure, Linux users have long enjoyed central repositories for installing and updating software, but these channels have never been entirely satisfying. Typically, they offer an odd mix of old style distribution channels (a slow inclusion process that is difficult to participate in as an unknown developer) and a non-curated free-for-all (many programs can be extremely buggy).

Despite its numerous downsides, Apple’s app review process has managed to strike an impressive balance: anybody can participate, but junk apps are minimized. This curated-open approach is what will turn the Mac App Store into a so-called “killer app” able to draw new users to the Mac.

Conventional wisdom says that software selection has been a Mac weakness, with big name developers still offering more choices on Windows. Apple was able to overcome that hurdle on iOS, rapidly passing up other platforms' app ecosystems in both size and desirability, by making independent, no-name developers’ offerings exciting and accessible.

The Mac has long had a very good community of independent developers who produce applications with far more professional designs than many larger developers on other platforms. This is a testament both to that developer community and Apple’s work to provide development tools – the same ones used for iOS – capable of building high quality, consistent interfaces with comparatively minimal effort.

Placed in the context of a safe, easy – fun, even – “shopping experience,” this quality arsenal of affordable applications could be a major selling point for the Mac, as it has been for the iPhone and iPad. People see friends using amazing iOS apps and find themselves needing an iPhone or iPad.

If the Mac App Store accomplishes the same on the desktop, and it will, people will need a Mac to go with their iPhone.

Timothy R. Butler is Editor-in-Chief of Open for Business. Full disclosure: Tim owns a small amount of Apple (AAPL) stock.

Twitter Trackbacks for Drawing Windows Users to the Mac? There’s an App for That. - OFB.biz: Open for Business [ofb.biz] on Topsy.com

“wf-main”><div class=”wf-main-body”>

<div class=”concept-target”>

<div class=”body”>
<h2><a href=”http://www.ofb.biz/safari/article/679.html” class=”x-linkinfo-title” rel=”nofollow”>Drawing Windows Users to the Mac? There’s an App for That. - OFB.biz: Open for Bu

Re: Drawing Windows Users to the Mac? There’s an App for That.

The checking association are breaking down the over recognizable proof individuals which are unequally lived in their nation and make the ace arrangement to decimate their custom dissertation writing services achievement. This association is keep look operation to smack these individuals or caution them to make their distinguishing proof card to end up noticeably a national of their nation.

Posted by Louiarsh - Jul 12, 2017 | 8:03

Re: Drawing Windows Users to the Mac? There’s an App for That.

This app is very helpful. When will it be available for Android any estimation on it's release?

Posted by Tutuapp Apk - Jul 28, 2017 | 17:20

Re: Drawing Windows Users to the Mac? There’s an App for That.

When you go to app store looking for an app for drawing windows users to the Mac you will be able to find out several apps for that, but after using many of them I love the one from california ios developer. This one is more simple and user-friendly to complete this task.

Posted by Sonia Gates - Aug 10, 2017 | 20:23

Re: Drawing Windows Users to the Mac? There’s an App for That.

Hey Timothy Timothy! You such an impressive content written for your audience and extremely it is more useful for me because i was finding similar info like this for my project. I want to provide this knowledge to all my friends who also find these types of articles for their website mobile app development company UK and confer various services to its users. Kindly keep publishing wonderful posts like this so that I and lots of visitors who like searching various sites because of collecting unique detail or sometime need to develop their skills.

Posted by John Anderson - Aug 10, 2017 | 21:52

Re: Drawing Windows Users to the Mac? There’s an App for That.

There are so many applications available for every process now. This is for the first time I am getting to know about the availability of such an app for users. This will be a very helpful one for the windows users to begin with the Mac systems. https://meritotreatment.com/treatment-programs/alcohol-rehab-treatment/

Posted by lionel john - Aug 11, 2017 | 11:00

Re: Drawing Windows Users to the Mac? There’s an App for That.

I adore this time for enlivening. I may even say that adorning for Autumn is my most loved of the various months.DIY halloween costumes for college

Posted by halloween2017 - Aug 17, 2017 | 14:19

Please enter your comment entry below. Press 'Preview' to see how it will look.

Sign In to Your Account
User Name:
:mrgreen: :neutral: :twisted: :arrow: :shock: :smile: :???: :cool: :evil: :grin: :idea: :oops: :razz: :roll: :wink: :cry: :eek: :lol: :mad: :sad: :!: :?:
Home About Connect: Twitter Facebook RSS
© 2001-2012 Universal Networks, All Rights Reserved. Some content rights may be held by Universal Networks' providers and used under license. Powered by ServerForest and SAFARI. Learn about our privacy policy here.