Tweet This

By Timothy Timothy | Posted at 23:34

Today opens up WWDC, Apple’s Worldwide Developer Conference. Apple has confirmed three major foci for the conference this year: iOS 5, Mac OS X Lion and iCloud. Word on the street points to major Twitter integration in the core of iOS as a key component to iOS 5, something that sounds interesting, but hardly earth shattering. Let’s go a step further: what if Apple’s Twitter integration work was a step towards an Apple purchase of Twitter?

While ostensibly a conference focused on software creation (and, indeed, much of it is), WWDC remains the one regularly scheduled conference (as opposed to special press conference) that Apple uses as a platform to launch new products. This year Apple did something very curious: instead of teasing the world about what would be unveiled, the usually secretive company offered up the aforementioned three products a full week before Steve Jobs’s keynote.

It could be that the company simply wants to set expectations (relatively) low so that the notable absence of a new iPhone launch – breaking a tradition started by the original in 2007 – would cause disappointed analysts to miss the interesting things that are announced.

Or, it could be Apple has something so big planned they can pre-announce the main topics and even launch iWork for the iPhone a week before the conference without any fear of stealing the excitement of what actually will be announced.

Tight, officially sanctioned Twitter integration admittedly would be a major coup for Apple, notably because Twitter continues to stumble and make third party integration with its services more difficult. While Twitter stands a lot to gain, if the service provides Apple with tighter integration than is available for Google and its Android allies, iOS 5 could help a great deal to draw Twitter users to Apple’s fold.

However, it seems odd Twitter would willingly grant Apple such access at the same time it seems to be trying to kill off other third party access methods (and angering both its users and developers for doing so). That Apple, which doesn’t necessarily need to bet the farm on a particular service would decide to focus a release of iOS on integration with a partner service that has been acting so erratically is also surprising.

On the other hand, San Francisco-based Twitter is in some ways Jobsian in its apparent trajectory, if not its poorly plotted means of getting there. Jobs’s company located down the coast in Cupertino has also had a long history of suspicion of third parties – Jobs famously killed the Mac clone makers upon his return to the company – and has become the epitome of minimalist approaches to product design.

Why would two companies suspicious of third party dependencies take such an extreme step and collaborate on a Twitter integrated mobile platform? Perhaps because the one company is actively preparing to consume the other.

Could this box help Apple?

Twitter has long been a target of acquisition speculation. Companies such as Microsoft and Google would love to own the only general social network able to seem relevant in Facebook’s shadow. But, philosophically, Twitter’s minimalism seems a far better match for Apple than for either of the other giants, both of whom would have a much harder time resisting the temptation of turning Twitter into a full fledged Facebook clone.

With Apple’s own iTunes Ping and Game Center social networks relatively irrelevant at the moment and Facebook following a more Microsoft-esque, kitchen sink approach to choosing features, a Twitter acquisition may be the only logical way for Apple to control its social networking destiny without ending up running a platform that is decidedly unlike its own design philosophy.

Twitter’s actual network could also provide the glue to make Apple’s other social efforts relevant. As a matter of fact, it already is: the one thing that makes Ping interesting at all is its ability to tweet Ping comments to Twitter.

If Ping and Game Center were to actually integrate fully with Twitter, maintaining separate identities yes, but with a common profile and login paired with thoughtful places of overlap, Apple could have something that is able to achieve much of what people want Facebook for without becoming nearly as bloated.

Twitter’s recent isolationism from third party tools actually makes sense if the company were being groomed for such an acquisition. While a service that is entirely integrated with unofficial tools offers questionable value to a company like Apple, if the only way to get the best Twitter mobile experience was with an iOS device, Twitter could finally provide the one essential asset it presently lacks: a clear business plan. The social network has stumbled to find a good way to turn its popularity into revenue, but if it were Apple owned, its loss leader status for iOS devices would likely be enough.

Is all of this far fetched? Perhaps, but maybe not as far fetched as one might think at first glance. After all, no one expects Google to stop adding social features to Android, and with hoards of cash waiting to be spent, Apple could decisively leapfrog its nemesis in one swoop.

Timothy R. Butler is Editor-in-Chief of Open for Business. Disclosure: Tim owns a small amount of AAPL stock.


Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. poly

Posted by poly - Jul 12, 2017 | 13:01

Re: Tweet This

I regularly visit your site and find a lot of interesting information. Thank you and look forward to your page growing stronger.

Posted by bloxorz - Jul 21, 2017 | 2:23

Re: Tweet This

Thanks for your post! Through your pen I found the problem up interesting! I believe there are many other people who are interested in them just like me!
How long does it take to complete this article? I have read through other blogs, but they are cumbersome and confusing. I hope you continue to have such quality articles to share with everyone!

Posted by geometry dash - Jul 22, 2017 | 5:32

Re: Tweet This

I love the new site!! I know how much time, thought, and hard work it takes to bring a new site to fruition. You've done it, and beautifully! I'm raising my glass of tea to you in celebration of this enormous achievement!!! Hopefully, one day I'll have the pleasure to clink glasses with you personally!
color switch

Posted by color switch - Jul 25, 2017 | 9:14

Dating And Romance

I can feel that the articles contained in this blog is so interesting. I also get a variety information, thanks.

Posted by Delhi Escort - Aug 3, 2017 | 10:40

Re: Tweet This

Great to see that someone still understand how to create an awesome blog. The blog is genuinely impressive in all aspects.

Posted by escorts service in Delhi - Aug 4, 2017 | 12:41

digital textile market in surat

digital textile market

ETEXOFAB, decided to come up with a digital marketplace ,delivering the best available fabrics, prices, people market intelligence for buyers, dealers and fabric manufacturers worldwide.

Make in india
Digital India
Royal Smart Shopping
textile news in india
textile exhibitions and event
fashion news
yarn news in india
textile technology

Posted by etexo fab - Aug 19, 2017 | 12:56

Re: Tweet This
Posted by crcdeco - Aug 19, 2017 | 15:18

Re: Tweet This

• Nice Article! I like it! Thank you for sharing!
* gta 5 cheats pc

Posted by lynn libbrecht - Aug 29, 2017 | 8:57

aptoide apk for pc

aptoide for ios

Posted by aptoide apk for pc - Aug 30, 2017 | 5:28

Re: Tweet This

Great to see that someone still understand how to create an awesome blog. The blog is genuinely impressive in all aspects. gurugram escorts service

Posted by Teena - Sep 12, 2017 | 5:43

whatsapp video call

This review is all about Whatsapp Video Calling for PC.You can easily download WhatsApp Video Call for PC on your Desktop PC/Laptop running Windows XP/7/8/8.1/10/1Mac and MacOS/OS X. WhatsApp's video chat will likewise offer encrypted as its default setting.

Posted by whatsapp video call android - Sep 14, 2017 | 6:29

Re: Tweet This

I am glad to reach to your website, however, our website also offers similar content and we would definitely like to recommend your website to our friends. Escorts in vijay nagar

Posted by Nitya - Sep 14, 2017 | 6:36


Great Information,it has lot for stuff which is informative.I will share the post with my friends
Escort Goa

Posted by Kavya Sharma - Sep 21, 2017 | 7:08

Mobdro Apk

Mobdro is the free online TV, movie streaming application. Download Mobdro for windows PC, iOS, iPhone, iPad & Mobdro APK download App for Android free.

Posted by Mobdro Apk - Sep 21, 2017 | 9:45

Please enter your comment entry below. Press 'Preview' to see how it will look.

Sign In to Your Account
User Name:
:mrgreen: :neutral: :twisted: :arrow: :shock: :smile: :???: :cool: :evil: :grin: :idea: :oops: :razz: :roll: :wink: :cry: :eek: :lol: :mad: :sad: :!: :?:
Home About Connect: Twitter Facebook RSS
© 2001-2012 Universal Networks, All Rights Reserved. Some content rights may be held by Universal Networks' providers and used under license. Powered by ServerForest and SAFARI. Learn about our privacy policy here.